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City of Knoxville, Tennessee
Madeline Rogero, Mayor

For Immediate Release
KidCare Photo ID Program This Weekend
Shoney's Kid Care Photo ID ProgramAugust 19, 2011 - Shoney's Restaurants will hold its KidCare Photo ID event in the Greater Knoxville area for one weekend only, August 19-21, 2011, in partnership with the National Center for Missing and Exploited Children (NCMEC).

The events provide FREE KidCare Photo IDs for children, which enable parents to have information readily available for authorities in the event their child is ever reported missing. The IDs include a color photograph; fingerprints; important information such as: height, weight, and date of birth; a medical profile; the "Seven Rules for Safety;" and a 24-hour NCMEC hotline number. Each participant will also receive a child's "goody bag" filled with fun safety items for their family.

Over the past 16 years, the program has successfully provided more than 34,000 children with IDs. Community organizations involved are the Knoxville Police Department & Safety City, East Tennessee Children's Hospital, Safe Kids of Greater Knox, The Knoxville News-Sentinel, Star 102.1, WVLT Volunteer TV 8, and The Optimist Club of Knoxville.

The 2010 KidCare Photo ID event dates are one weekend only:

Friday, August 19, 2011
Knoxville Center Mall (Center Court)
1:00 PM - 7:00 PM

Saturday, August 20, 2011
West Town Mall (in front of JC Penney)
11:00 AM - 5:00 PM

Sunday, August 21, 2011
Foothills Mall (Center Stage)
12:00 PM - 6:00 PM

For Immediate Release
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