This event is being presented by PetSafe Village and Invisible Fence Brand and produced by the City of Knoxville. It is designed to raise awareness of the city's new downtown dog park and proceeds from the event will go to support animal adoption efforts of the Young-Williams Animal Center.

Registrants will receive a doggie goody bag and a royal court will be selected for the best dressed. Grooming and vaccination stations will be on site, as well as food vendors (including gourmet dog treats). Participants may purchase Mardi Growl Parade dog shirts or photos of their favorite pets in front of a Mardi Growl background.

Early registration is $5 and ends January 26, 2008. Late registration and day of parade registration is $8. As required by law, all dogs must be leashed and owners are required to clean up any dog waste.