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City of Knoxville, Tennessee
Madeline Rogero, Mayor

For Immediate Release
Red Carpet Event Helps Raise Money for Charity

September 19, 2007 - Bright lights and a Red Carpet fronted Regal Cinemas Pinnacle Stadium 18 at Turkey Creek on Wednesday. Actress Jessica Alba, voted as FHM’s sexiest woman this year, and Dane Cook, whose “Retaliation” comedy CD debuted at No. 4 on the Billboard charts, came to Knoxville and greeted fans and introduced their film, “Good Luck Chuck,” at the Sept. 18 benefit for Variety - The Children’s Charity of Eastern Tennessee.

Mayor Haslam presented both Alba and Cook with Proclamations from the City of Knoxville declaring the day Dane Cook Day and Jessica Alba Day.

Mayor Haslam presents proclamations to Jessica Alba and Dane Cook

The screening raised $260,000 for Variety and bested last year’s Variety fund-raiser with Will Ferrell and “Talladega Nights” by about $10,000, according to Dena Pinsker, Variety’s executive director.

Variety supports charities that benefit children in East Tennessee and their mission is to provide assistance to children with physical and mental disabilities in addition to helping those struggling with poverty, abuse and neglect. About one-third of the gifts here go to children with physical disabilities particularly for the purchase of mobility equipment.

Variety was founded in the 1920s when a child was abandoned in a movie theatre and the philanthropic organization has chapters in 13 countries. Regal Cinemas founded the East Tennessee Chapter in 2001 by Regal Cinemas.

For Immediate Release
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